Yoyi Digital is a global leader in AI driven marketing solutions. Possessing proprietary, award winning AI technology and a massive scale of exclusive audience data, YOYI has been recognized internationally as a platform with constant innovation and consistent marketing effectiveness. Founded in 2007, Yoyi has built a leading team with expertise in data science and machine learning technologies, and with over a decade of research and development, has been awarded a high number of related patents in data management, audience insight, and cross-screen delivery. Leading the advancement of the Martech industry in China, YOYI prides itself in helping brands fulfill their multi-screen, multi-function, multi-audience needs.
Among YOYI’s many milestones in the China market, top highlights include: launching the market’s first AI driven programmatic platform YOYI PLUS in 2012, introducing the concept and capability of cross-screen programmatic buying in 2013, initiating and building-up China’s first data management platform YOYI DataBank in 2014, and taking the lead to enter the OTT field, introducing the first OTT programmatic platform in 2015. Moving into 2018, YOYI has continued to upgrade these various platforms, elevating YOYI DataBank to create a dedicated CDP user management platform for enterprises. By integrating all platforms and technologies, YOYI is currently the only one-stop intelligent marketing platform to truly realize cross-screen strategies: PC, Mobile, Online Television, OTT in China’s market.
As a result, YOYI has executed over 1000 successful campaigns for both branding and performance focused clients, including Coca-Cola, Dyson, Audi, Toyota, Kimberly-Clark, Budweiser, Haier, and Shell. Hats with many influential awards recognizing YOYI’s achievements and contributions, YOYI is the most proud of: being recognized as “Red Herring Global Top 100 Enterprise” by the internationally renowned investment trend magazine Red Herring, Asia’s most impactful advertising company as recognized by Busan International Advertising Festival, and was the first Chinese Martech company invited to the Cannes International Festival for Marketing. With its leading influence in the China market, YOYI is continually pushing for the technologies into a new era after another in the digital marketing space.
In March 2012, Yoyi Digital launched Chinese first demand side platform(DSP)-YOYI PLUS. By integrating main stream SSP and Adexchange platforms in the market, with 24 billion+ inventory everyday, Yoyi stays as an unique DSP platform player acrossmulti-screens including PC, mobile, video，OTT and out-of-door.
In January 2014, Yoyi Digital launched Databank, China's first DMP, which largely helps the advertisers on collecting, analyzing, managing, and utilizing the first-party data from advertiser's website and App as well as third-party data assembled by Yoyi and other data resources to drive the marketing growth.
Taken the pride in earlier entry into the OTT industry, Yoyi Digital launched the programmatic TV platform in August 2015. The concept of "Technology plus Content", has subverted traditional TV advertising, shaped a new dimension of OTT marketing, promoted programmatic TV from concept to practice, and opened a new chapter in programmatic TV.
In September 2016, on the summit of Make Things Happen The New Vision of Programmatic Buying held by Yoyi Digital in Shanghai, under the witness of marketing leaders including Google, Haier, Hershey, Tencent, IQiYi, Drawbridge, IPG, Weibo, Hisense, and other global figures in the programmatic TV ecosystem, Yoyi Digital released Chinese first OTT Programmatic Buying Trends Report, which build up a new milestone in the development of programmatic TV industry.
In June 2017, YOYI PLUS, a programmatic platform launched by Yoyi Digital, was upgraded to the version of PLUS 4.2, which further improved the link with many platform partners, including Cadreon Unity of IPG and the Amnet of Dentsu Aegis. It has become the first programmatic buying platform in China to complete the integration with these two international advertising technology platforms, which marking the entry of programmatic buying platform into the next milestone!
Top 10 Digital Marketing 2019
Red Herring Top 100 Global Winner
AD STAR 2018 Top Innovative Marketing Impact
Professional CEO ( Digital ) of The Year
Best Cross-screen Integration Marketing Award of The Year
Top 10 Best Digital Marketing Technology Companies
2 5 Digital Marketing Companies You Must Know
Silver Award of Mobile and Cross-screen Marketing
Golden Award of Digital Marketing
2018 China TopDigital Innovation Award
TMA Mobile Marketing-Case Study Award of Big Data
Best Cross-screen Marketing Case Study Award
Best Big Data Marketing Innovation Award
Marketing Innovation Award of Creative International Innovation Festival
Top 30 Most Influential Digital Marketing Companies
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